Animation &
Video
Strategy-first storytelling through motion — from storyboard and concept through animation, editing, and final delivery.
How I Approach Animation & Video
Animation and video stand as a separate creative discipline — a larger lift in planning, execution, and technical skill that brings stories to life in ways static design cannot. From concept to final delivery, I handle the full production cycle while maintaining creative ownership throughout.
The work begins with story. Every project, whether a 15-second logo animation or a 3-minute brand film, starts with the same question: what story needs to be told, and how can motion bring clarity and emotional resonance to that narrative?
01 — Process
Strategy, Planning & Execution
Strategy & Concept — Understanding the client's objective and target audience. Developing a concept that serves the story. Identifying where motion adds value: pacing, clarity, emotion, emphasis.
Planning & Execution — Detailed storyboarding before any asset creation. Shooting and directing source material when cinematic work is needed. Building animation in layers — establishing foundation, adding complexity, refining polish.
Production Quality — Full ownership of animation, editing, color grading, and final output. Collaboration on specialized assets (voice talent, script, music) while maintaining creative direction. Iteration based on client feedback and the demands of the story.
"The magic happens in the in-between moments — the transitions, the timing, the subtle movements that make a vision feel alive and intentional."
02 — Selected Work
Motion Projects
Woodcraft · Video Production
Shot, edited, and produced this project while working at Strategis with our client WoodCraft. Woodcraft is a woodworking company located in Massachussets. This particular promo featured a desk project we followed from start to final delivery and install. I enjoyed initially visiting Woodcraft's warehouse and getting to know them in order to craft this story. I was excited to hear they had project they were starting soon and that I'd be able to see the majority of the project come together. The rest is history.
Strategis · Motion Infographic
This was a part of a marketing campaign with Strategis to educate and pithc some of our IP Targeted marketing services. This lived on the Strategis website for a while and was sent out to current clients and prospects as a new service.
Alembic Outdoors · Video Promo, Motion Graphics
This was an earlier video promo but a great lesson in run and gun videography. Not the best lighting, no time ahead to plan, but a location and mission nonetheless.
Personal Project · Motion Graphics
This is where I started falling in love with motion graphics. This was a part of a college project and in those days I always had my headphones on. Everything was in motion. I biked to the train station, rode the train into the city, biked all around the city. I think with the constant motion and ever present soundtrack, I became enamoured with translating static to motion. After Effects and Cinema4D became my playground.
Personal Project · Motion Graphics
An even earlier exploration of motion and media...